Business Card Stuff

There is no shortage of advice on business cards on the internet, but I thought you might enjoy a refresher. 1. Don’t pass out cards during a meal. Leave your cards at home during social (as opposed to business networking) functions. 2. Always have business cards that are clean, neat and accurate. If you have…

Low Tech Business Card Holder

A subscriber to this blog mentioned a cool, new, low-tech idea for displaying your business cards that I think is worth a mention. The company is called CardCues and they have come up with a great new idea that makes you think “Why didn’t I think of this?”. Quite simply CardCues make your business cards…

Digital Photo Print Sizes

I am sure millions of people received a new digital camera this past week and are busy snapping photos of everything that moves. I actually had to buy my own, but am thoroughly enjoying having a higher-end digital camera. As I prepare a lot of print ads and marketing material I was curious what size…

Book Review – Copywriting 101 by Allison Nazarian

Through this blog I have met many different marketing professionals and have learned a lot from many of them, but Allison Nazarian stands out in the field of copywriting. Allison’s Get It In Writing website and Copywriting Blog are two great resources I have tapped into recently, but her new book Copywriting 101 has turned…

The Anatomy of a Logo

This following is a brief introduction to logo design. Please do not try this at home! To create an effective logo mix the following ingredients in a bowl: 2 parts artistic ability 1 part witchcraft 3 parts psychology of people 1 part blind luck What is a logo? Your logo is a graphic representation of…

A Rule of Thumb is Dangerous in the Wrong Hands

I get involved in a lot of design work and it is one of the most enjoyable aspects of marketing, but it can also be one of the most frustrating. I came across these “rules of thumb” for design and they have helped me working with clients on many occasions. I truly can’t remember what…

It’s Time To Get Credit For Bringing Donuts

How many times have you taken donuts into an office only to have the receptionist take them to the coffee room and the only person who knows you brought them is the receptionist? Have you ever taken donuts to a meeting, had half of them left over only to have the box taken away to…

Realtor Postcard Marketing Ideas

It’s no secret that I believe the only postcard worth sending out must accomplish 4 things: It grab the reader’s attention It gets them talking It makes them laugh It gets saved on the refrigerator for weeks To do this you have to find the right picture for the right headline and that is not…

Newsletters as a Marketing Tool

I have published a few newsletters for clients and while the layout is a snap, making them effective is no easy task. I think that is why so many Realtors turn to services that have monthly templates and a spot for them to add their branding. As a method of staying in touch with clients…

Visual Aid Ideas

Do you find yourself looking for the perfect picture to represent an idea? I don’t remember where I found this list, but here are a few metaphors to consider: army helmet or flak jacket – protect, fight, dig in for a struggle, ‘call to arms’, a rallying call for a special effort baseball bat or…

Pick a Color, Any Color

One of the most difficult phases of creating a new brand or designing marketing material is getting all of the parties to agree on the same color. (colour in Canada and the UK) While most of our clients can provide a general idea of the colors they would like and we always recommend what colors…

Open House Feature Sheets as a Marketing Tool

If open houses are part of your marketing mix then the most important tool is an effective Feature Sheet or Property Flyer. An open house is as much about you as it is about the property. An open house serves three main purposes: 1) The vendor feels that their home is being exposed to a…