Bad Habits That Infect Your Emails

A recent article written by  Micah Warren on Ragan’s PR Daily about email is an updated version of email etiquette that struck a chord with me. In short there are four annoying habits that might be affecting your email readers: 1. Abbreviating words that don’t need to be abbreviated How many emails do you get…

How Many Homeowners Have a ‘Go To’ Realtor?

Happy Grasshopper, the leader in email marketing for real estate professionals, today announces the results of its 2016 Homeowners Survey to determine how current homeowners find a real estate agent and what type of relationship they prefer to have with them. 49% of homeowners do not have a “go-to” real estate agent. The survey also…

Realtor or Business Personal Infographic

Do you have a personal brochure you can provide new clients or give out at open houses? If not, think about a Personal Infographic where you convey almost all of the important information about you on a single page. In addition to having all of your contact information, it allows you to highlight achievements, give…

Business Slow? The 90 Day Rule for Marketing

It might have been Patti Brotherton, a real estate consultant where I first heard about the 90 day rule and it sure makes sense for any business. Here it is: Whatever you do today will impact your business in 90 days. Prospect two hours a day then 90 days from now new business will start….

Writing an “Elevator Speech or Pitch”

An elevator pitch (or elevator speech) is a brief overview of an idea for a product, service, or project. The pitch is so called because it can be delivered in the time span of an elevator ride (say, thirty seconds or 100-150 words). source: Wikipedia When someone asks you what you do for a living…

Promotional Idea That Keeps on Giving

Are you looking for a promotional gift idea that is inexpensive, branded, that demonstrates to your client or prospect you care and will be seen at least 50 times? A pocket spray hand sanitizer is the perfect giveaway! I was recently given a pocket hand sanitizer in the shape of a pen and it registered…

Did You Remember to Sell Today?

I recently attended a 2 day seminar with Richard Robbins presenting. While it was targeted for Realtors I learned a bunch of stuff that has come in handy. The basic premise was moving from a Transactional Mindset (earning a living) to a Business Mindset (building a business). One key point that I took away that…

Marketing to the Low Hanging Fruit

It has been a while since I wrote on my blog and I regret taking the time off as this blog is a key source of new business for me. So you can expect more regular hopefully useful information in the new year. As I reflect on my business in 2011 and plan for 2012,…

Delicious Marketing – QR Codes on Cookies

There is a German company called Qkiesthat combines QR codes and cookie mix to create edible personalized messages. I heard about this on Springwise, an excellent source of new ideas around the world. Qkies is a cooperative project of Juchem Gruppe, a German food trade company, and DFKI, the German Research Center for Artificial Intelligence…

Client Appreciation Idea – Paper Shredding Party

I get a lot of visitors to this blog looking for client appreciation event ideas and while a paper shredding party is not as exciting as a visit to a pumpkin patch, a free movie showing or a picnic it is a simple way to show how much you appreciate your clients and offer them…

Have You Created your Bing Business Portal?

Claim and enhance your business listing on Bing. Its free! Last week I wrote a blog post about Google Places (click here) and did not give it much thought until I was sitting with a client and Googled my name. The first listing was my Google Profile complete with my picture and links to my…

Google Places – Help customers find you on Google Maps

Do you want to know the best way to move your website up in search engine rankings and to be found on the internet? Use Google Places to create a free listing.When potential customers search Maps for local information, they’ll find your business: your address, hours of operation, even photos of your storefront or products.It’s…