Lumpy Mail Gets Their Attention

I am a fan of “lumpy” mail as long as it is part of at least a 12 month contact strategy. Lumpy mail which is something three dimensional and mailed in an envelope can be used every 3rd or 4th mailing; not every time. The whole idea of mailing your sphere of influence is the…

Why You Shouldn’t Take NO for an Answer!

Based on a study by The National Sales Executive Association I have a whole new outlook on the word “no” Now that I know I am going to hear it 98% of the time when I ask for the order it makes selling more fun.  According to their study 90% of your sales will come…

When Is the Best Time to Send Marketing Emails to Your Database?

The answer is 6:30am.  Marketing messages, newsletters or other client communications should be in your client’s mail box when they start their day.  Two other strategic times are during lunch and near the end of the day. This is because studies show that employees are more likely to surf the internet during lunch and check…

Client Gift Idea for Christmas – Personalized Memo Pads

It is that time of year and you are wracking your brain for a simple item of value you can send to your clients (and prospects) that will make you stand out in their minds without going over the top. Well here it is. I featured this idea last year and was reminded of it…

Halloween Cient Appreciation Idea – Custom Candy Box

You may think you are alone in celebrating Halloween, but nearly two-thirds (64.5%) of Americans were planning to celebrate Halloween in 2008 and spend an average of $66.54, according to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch. This compares to actual 2007 results showing $5.07 billion was spent and …

3 Referral Myths – Or Why Your Phone is Not Ringing

There are three inalienable truths about building your business through referrals; you need to ask for referrals in person, you need to make it as easy as possible for someone to pass on a referral to you and you need to make the referring person aware of how grateful you are for them thinking about…

New Eye Tracking Study: List Layouts

The Catalyst Group provides a wide range of services that make your website or application as simple and useful as possible so that it performs measurably better. They recently published the results of a new eye Tracking study of “friends” list layouts on Facebook and Linkedin. I thought the results were interesting as we often…

Direct Marketing Study Results

The Direct Marketing Association has just released the Power of Direct economic impact study. There were some interesting findings on Return On Investment (ROI) and the amount being spent on different forms of direct marketing. Email’s ROI in 2008 was $45.06 for every dollar spent on it which is lower than the $48.34 in the…

Top 10 Email Subject Line CatchWords

A recent study released by Mailer Mailer, a leading provider of email marketing services, determined the top 10 words used in email subject lines. Ten Most Popular Terms 1. news 2. party 3. newsletter 4. free 5. night 6. sale 7. com 8. update 9. holiday 10. week Based on this I guess this would…

Marketing to Millennials – 18 to 26 year olds

Do you market to Millennials? I currently have 6 kids that fall into this range and that should make me an expert, but they are a confusing age group. I was curious how they compare to their older counterparts when it comes to social media and in the process also uncovered an interesting related study…

Free Coffee Cups – Handheld Branding

Have you seen this service called Free Paper Cups?FreePaperCups.com is a marketing solutions company specializing in handheld branding in the office…ensuring office workers see, touch, and hold your advertising message throughout the day in the workplace. They bring advertisers and companies together by placing ads on coffee cups and distributing them free to companies for…

Marketing With Twitter

I started using Twitter http://www.twitter.com/GoodIdeas a few months ago as a social marketing experiment and have grown to value it as both a marketing tool and an educational tool. While I can only track a few instances of direct business as a result of being on Twitter there have been dozens of times where I…