Realtor or Business Personal Infographic

Do you have a personal brochure you can provide new clients or give out at open houses? If not, think about a Personal Infographic where you convey almost all of the important information about you on a single page. In addition to having all of your contact information, it allows you to highlight achievements, give…

New Ubertor Website Design

New Ubertor Website Design We just finished designing Team Hamre’s website. They came to us with a cluttered site with a narrow template. We customized their site using the Ubertor Platform. Click here to launch the project My team at Limelight Marketing specializes in Real Estate Marketing, branding and website design. We are experienced in…

5 Simple Things To Improve Your Client Relationships in 2014

Here are 5 simple ways to improve and strengthen your client relationships. 1) Think about them Remember special occasions like birthdays, anniversaries or the day you first started working with them.  It doesn’t have to be a formal card, but it could be an email or a phone call.  If you really want to impress…

12 Questions To Ask Yourself Before 2014

Everyone talks about reviewing the past year and planning for the New Year, but most of us don’t. The process seems daunting and depending on the year we have just had it can be depressing reviewing the past or even worse we think there is no room for improvement. Use these 12 questions to open…

Business Slow? The 90 Day Rule for Marketing

It might have been Patti Brotherton, a real estate consultant where I first heard about the 90 day rule and it sure makes sense for any business. Here it is: Whatever you do today will impact your business in 90 days. Prospect two hours a day then 90 days from now new business will start….

Golf Tournament Giveaway and Promotional Ideas

The golf tournament season is fast approaching and you need to plan ahead to maximize your return on sponsorship investment. If you are providing any form of giveaway, sponsoring a hole or offering a hole in one sponsorship you need to ensure your personal branding is included and you receive an adequate return on your…

My Name is Mike. How do you like me so far? Or…

I wrote an article a couple of years ago titled Elevator Speech Tips which guides you through the process of whittling down what you do into a simple 10 second statement. Here is a simple worksheet that you can use to create your elevator speech: You know how some (your target market)__________________ find themselves (experience…

Need a New Slogan or Tagline – I do that!

Today I am announcing the official launch of “Blaney! Get Me a Slogan.” (Remember the TV show Bewitched?) I have written 4 blog posts about slogans and taglines and they are among the most popular blog posts I have ever written. This one, Writing a Slogan or Tag Line has been viewed by 104,034 readers…

Top 10 Effective Marketing Strategies for Realtors

According to survey results released today by real estate marketing company HomeGain referrals remains the number one activity for Realtors, but surprisingly print outscores social media. It will be interesting to see it this changes in the coming year. The other interesting conundrum is a California Association of Realtors study shows only 22% of home…

3 Referral Myths – Or Why Your Phone is Not Ringing

There are three inalienable truths about building your business through referrals; you need to ask for referrals in person, you need to make it as easy as possible for someone to pass on a referral to you and you need to make the referring person aware of how grateful you are for them thinking about…

Home Buyers Twice as Likely to Use Online vs Print to Find an Open House

This is a blog post about home buyers, real estate, marketing, websites and search engine optimization so it has a little bit for everybody. A survey commissioned by Trulia and conducted by Harris Interactive shows that U.S. home buyers are twice as likely to use online sources than print sources to find open house information….

Realtor Marketing in 2009 – What’s Going to Change?

In a recent national survey conducted by The Real Estate Book, a leading publisher of online and in print real estate information in North America, top real estate professionals agents disclosed they are dedicating 75% of their marketing spending to specialty print, personal websites and Internet marketing. Why the change from newspaper? In the past…