Direct Mail Idea 4 – Phone Number Directory

One of the secrets of direct mail is to connect with the recipient on a personal level. This can be achieved in a number of ways, but here is a simple direct mail idea that will make a lot of impact. Why? It is unselfish and shows you are thinking about the recipient. Said another…

Direct Mail Idea 2 – Restaurant Guide

If your prospects and sphere of influence are located in the same general area of your city why not send them a postcard with a list of local restaurants that they will value for years? This is an example of a generic 4″x9″ card I have developed for clients. It is designed for specific area…

Realtor Postcard Marketing Ideas

It’s no secret that I believe the only postcard worth sending out must accomplish 4 things: It grab the reader’s attention It gets them talking It makes them laugh It gets saved on the refrigerator for weeks To do this you have to find the right picture for the right headline and that is not…

Event Marketing and Sponsorship for Realtors

One of my marketing clients is a small, open air shopping mall with a well defined trading area of about 5,000 homes. Twice a year I put on a client appreciation event on their behalf which is billed as “free, family fun”. This year we had so many things for the kids to do they…

Refrigerator Marketing for Realtors

I believe strongly it’s not what you send a client, but how long they keep it that is most important. If it goes on the fridge then you win. One idea for open houses is to put out coloring sheets for the kids and crayons. While most people don’t bring kids to open houses with…

8 Great Giveaway Ideas

Realtor Magazine Online had an excellent article on Giveaway Ideas for Realtors, but they apply to most businesses and professionals. Potholders and house-shaped refrigerator magnets which were a staple giveaway in the past have given way to items that are unique, creative, and fun. Choose items that are appropriate for your target prospects and fit…

Open House Feature Sheets as a Marketing Tool

If open houses are part of your marketing mix then the most important tool is an effective Feature Sheet or Property Flyer. An open house is as much about you as it is about the property. An open house serves three main purposes: 1) The vendor feels that their home is being exposed to a…

Refrigerator Marketing

Before the invention of the stainless steel fridge the fridge was the storage spot for everything important. Actually I think the majority of households still use their fridge as a notice board, bulletin board, kitchen organizer and photo album so the term “refrigerator marketing” is still appropriate. The key is to mail or give clients…