Best Times to Post on Social Media

According to an article written by Chris Woods on the Wordtracker.com website  peak usage times for social media differ greatly from platform to platform.  “Consider what times of the day various devices (desktop, mobile and tablet) are most likely to be used for social media consumption as this may well impact the types of posts…

Cool Social Media Tool

If you are active in Social Media on websites like Facebook, Linkedin and Twitter you have probably been asked to give “permission” to various Apps to access your account. While you can go to each website and check your permissions I came across a new website called mypermission.org which makes life so much easier. You…

Sell Your Products for the Price of a Tweet?

Before you unsubscribe from this blog let me explain myself. Reaching the masses with a new product is difficult at best. You can choose the “sell one at a time approach through referrals” or you can focus on going viral through Word of Mouth. The new Word of Mouth is the internet and a Squamish,…

What’s Up With This Google+?

I was invited to Google+ (a.k.a. G+, Google Plus or Plus) the other day and thought Christmas had come early. I am what they call an “early-adopter” or pioneer as I try everything as soon as it is announced. I instantly activated my account and started inviting associates to Google+ only to find out that…

10 (Business) Reasons to Participate in Social Media

Christine Whittemore wrote a great article about Social Media in Marketing Profs Daily Fix. She is an advocate of Social Media and points out where it intersects with traditional advertising. Whereas traditional advertising attempts to bypass the brain and go straight to the heart, social media addresses potential buyers’ needs for intellectual satisfaction with specific…

Confessions of a Social Media Groupie

As a Marketer I try to use or test online Social Media tools and services as they come available so I can determine whether it is effective or not for my clients. As it turns out there is not enough time to try them all so I have been selective in 2010. Following are the…

Twitter or Facebook – What’s Best for Business?

There is no clear cut answer for this question, but in my opinion Social Media is a case of the sum of the parts exceeding the whole. Both Twitter and Facebook have specific advantages, but together you get a one, two punch that is hard to beat. But if I had to choose one form…

Text Messaging – What Happened to Talking?

According to anew survey by Vlingo titled the Second Annual Vlingo Consumer Mobile Messaging Habits Report, (Click here for a pdf) nearly 60% of mobile phone users are now texting compared to 54% in 2008. By the way Vlingo is a company that has products that let you control your mobile phone with the power of voice. With Vlingo, you can simply speak to your phone to send a text or email message….

Marketing With Twitter

I started using Twitter http://www.twitter.com/GoodIdeas a few months ago as a social marketing experiment and have grown to value it as both a marketing tool and an educational tool. While I can only track a few instances of direct business as a result of being on Twitter there have been dozens of times where I…

Social Networks and Blog Use Rising

In a recent article in eMarketer, Nielsen Online reported that more people in the US and other leading digital countries worldwide are using social networks and blogs than email. The growth of the member community sector does not come as a surprise with the incredible popularity of Twitter and Facebook. As a marketer you also…

Top Social Brands of 2008

I am an avid believer in the power of social marketing using tools such as Twitter, blogging, video blogging, Linkedin and Facebook as part of my marketing mix. The reason I think it works is I keep my focus on one simple mantra. It is meeting, not marketing. I use social networking to expand my…