Category Archives: Social Networking

Text Messaging – What Happened to Talking?

According to anew survey by Vlingo titled the Second Annual Vlingo Consumer Mobile Messaging Habits Report, (Click here for a pdf) nearly 60% of mobile phone users are now texting compared to 54% in 2008. By the way Vlingo is a company that has products that let you control your mobile phone with the power of voice. With … Continue reading

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Marketing With Twitter

I started using Twitter a few months ago as a social marketing experiment and have grown to value it as both a marketing tool and an educational tool. While I can only track a few instances of direct business … Continue reading

Posted in Prospecting, Social Networking, Stats | 5 Comments

Social Networks and Blog Use Rising

In a recent article in eMarketer, Nielsen Online reported that more people in the US and other leading digital countries worldwide are using social networks and blogs than email. The growth of the member community sector does not come as … Continue reading

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Top Social Brands of 2008

I am an avid believer in the power of social marketing using tools such as Twitter, blogging, video blogging, Linkedin and Facebook as part of my marketing mix. The reason I think it works is I keep my focus on … Continue reading

Posted in Blogging, Social Networking | Leave a comment

Which Medium is the Message in 2009?

In a survey, Media Myths and Realities conducted in late 2008 by Ketchum, one of the largest global public relations agencies and the University of Southern California Annenberg Strategic Public Relations Center it was revealed that consumers are using a … Continue reading

Posted in Advertising, Blogging, Social Networking | 1 Comment

You Are Reading This Blog – But are there others like you?

I track my blog stats regularly and can say that there has been a 45% increase in views from the fall of 2007 compared to the fall of 2008. The number of subscribers who receive posts by RSS or email … Continue reading

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The Impact of Social Media on Purchasing Behavior

The bottom line is that companies not engaging in social media as part of their online marketing strategy are missing an opportunity to reach consumers. Word-of-mouth marketing remains one of the most effective marketing channels. Consumers don’t put a lot … Continue reading

Posted in Advertising, Social Networking | 1 Comment