You Are Reading This Blog – But are there others like you?

I track my blog stats regularly and can say that there has been a 45% increase in views from the fall of 2007 compared to the fall of 2008. The number of subscribers who receive posts by RSS or email has more than doubled in the last year. The increases are due to better search…

The Impact of Social Media on Purchasing Behavior

The bottom line is that companies not engaging in social media as part of their online marketing strategy are missing an opportunity to reach consumers. Word-of-mouth marketing remains one of the most effective marketing channels. Consumers don’t put a lot of trust in corporate blogs or social network profiles, but will readily listen to people–even…

Social Media Sites Battling For Marketing Credibility

Marketing Daily reported on an online survey conducted in late October by GfK Roper Public Relations and Media for marketing services firm Epsilon. 180 chief marketers responded representing brands with revenues ranging from $250 million to more than $10 billion. Chief marketing officers are intrigued by social networking sites Facebook and MySpace as potential marketing…

Social Networking is Meeting not Marketing

Teresa Boardman is a real estate broker in St. Paul, Minn., and founder of the St. Paul Real Estate blog says it best when she wrote about “Meeting Versus Marketing Online“. Her view is that Social networking sites are about meeting people and making connections as people are more likely to do business with people…