Business Slow? The 90 Day Rule for Marketing

It might have been Patti Brotherton, a real estate consultant where I first heard about the 90 day rule and it sure makes sense for any business. Here it is: Whatever you do today will impact your business in 90 days. Prospect two hours a day then 90 days from now new business will start….

Writing an “Elevator Speech or Pitch”

An elevator pitch (or elevator speech) is a brief overview of an idea for a product, service, or project. The pitch is so called because it can be delivered in the time span of an elevator ride (say, thirty seconds or 100-150 words). source: Wikipedia When someone asks you what you do for a living…

What’s the Value of Being the Top Google Search Result?

I think we all know that being on page 1 of a Google search result is important, but this study I read on Marketingprofs.com proves it. A website with the first position in Google results receives 33% of the search traffic for a keyword or phrase, compared with 18% for the second position, according to…

Interesting New Marketing Ideas

I subscribe to Springwise which is an incredible source of entrepreneurial ideas. Here are a few recent ones that you might find interesting and even stimulate your own marketing juices. How about LED ice cubes that send an alert when the drinker has had too much alcohol? Dhairya Dand’s Cheers ice cubes monitor how much…

Golf Tournament Giveaway and Promotional Ideas

The golf tournament season is fast approaching and you need to plan ahead to maximize your return on sponsorship investment. If you are providing any form of giveaway, sponsoring a hole or offering a hole in one sponsorship you need to ensure your personal branding is included and you receive an adequate return on your…

Great Seasonal Promotional Idea – Branded Tissue Box Sleeves

The dreaded cold and flu season is upon us. But sneezes and sniffles can work to your advantage with customized tissue boxes.  The tissue sleeve can be re-used over and over and keeps your brand under your customer’s noses! We design the sleeve for you and deliver them flat to your office. You buy the…

Ten Questions To Ask Yourself Before The End of the Year

Everyone talks about planning for the New Year, but most of us don’t. The process seems daunting and depending on the year we have just had it can be depressing reviewing the past. I am adapting an old blog post about 10 Questions To Ask Yourself Each Day from Jason Cohen, founder of Smart Bear…

Promotional Idea That Keeps on Giving

Are you looking for a promotional gift idea that is inexpensive, branded, that demonstrates to your client or prospect you care and will be seen at least 50 times? A pocket spray hand sanitizer is the perfect giveaway! I was recently given a pocket hand sanitizer in the shape of a pen and it registered…

Interesting Business Opportunity – Customer Convenience

Every once in a while I come across* a simple new service or idea that could easily be replicated in cities throughout the US and Canada. It is called Manicube ; a 15 minute manicure at your office. Manicube comes to YOU to provide manicures desk-side or in a conference room. Their manicures are quick…