Two-Thirds of Shoppers Plan More Coupon Use

It’s no secret that the economy is affecting people more than we can ignore as marketers. Higher gas prices are changing travel patterns and the sub-prime problems have impacted the renovation and furnishings sectors just to name two obvious issues. I have always been torn between offering incentives or not, but with two thirds of…

Top 10 Baby Boomer Myths

Regardless of what you are selling or type of business you are in knowing as much about your customers is important to your success. As part of the Baby Boomer generation the recent third Quarterly Boomer Report “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths” from AARP Services and Focalyst,…

Eight Tips for Becoming a More Courteous Cell Phone User

Sometimes an idea comes for a post from real life experience and I sit down and crank out a list of do’s and don’ts related to the subject. This time my pet peeve is cell phones and while researching the topic of cell phone etiquette I checked out the website of one of my email…

4th Quarter Marketing Plan

I should have posted this last month, but better late than never. I always find the 4th quarter to be the most stressful as I am reviewing the results from various client marketing plans for the previous 3 quarters to see what worked and what didn’t while planning for the next year at the same…