Top 10 Reasons We Create WordPress Blogs and Websites

We offer a wide range of marketing services from branding to direct mail to slogans and websites using the Ubertor platform, but over the past 6 months we have added WordPress websites and blogs to the list of services we offer.

In addition to having thousands of ready-to-go, inexpensive themes to choose from here are the top 10 reasons we think WordPress is a great option.

  1. Contain structured content
  2. Can embed video
  3. Integrate Social Media
  4. Feature image galleries
  5. Capture leads with contact forms
  6. Have eye catching image sliders
  7. Contain search forms
  8. Are easy to navigate
  9. Equipped with security features
  10. Totally scalable to grow with your company

Here are a few recent websites and blogs we created.

A blog for model Jessica Gomes who has appeared in 7 Sports Illustrated swimsuit editions.

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Jessica Gomes Blog – Jess Off Duty

Our own website at Limelight Marketing. This image does not do it justice.

limelight marketing website

Limelight Marketing WordPress Website

A Consulting and HR company called The Acquisition Group. You really need to visit the website to see how functional it is.

theacquisitiongroup_com June 16

The Acquisition Group

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How To Create an Effective Print Ad

This advice on how to create and effective ad from  Jay Levinson “The Father of Guerilla Marketing” can be applied to almost all of your marketing.

TAKING ADVANTAGE OF SCAN MOTIONreading-glasses

Here is a way for to create print ads that increase sales by visually attracting the attention of a reader’s unconscious mind. This method is called scan motion.

Businesses are heavy users of print advertisements because initial cost is low and the target market is pinpointed. We use print advertising because we want top-of-the-mind awareness which results in our business being remembered first during the buying decision. Get this awareness by designing ads to have four components:

1. VISIBILITY: The unconscious eye is attracted to ads by these four factors: ad shape (rectangular ads which are taller than they are wide are best), color, graphics and headlines.

2. READABILITY: This is because people do not really read ads, but scan them instead. Scanning begins at the top left of an ad, continues to the bottom right, and stops at the bottom left.

3. THEME: You have but three seconds to impart your message, so use subheads, underlining, boldface, or something to emphasize the essential words along the scan motion from top left to bottom right.

4. STATS: Now, convert attention into a buying decision with you logo, unique selling proposition, business name and any other statistics a reader may need to be transformed into a customer.

If you create your ad contrary to scan motion, the reading of your ad will require additional energy — increasing the likelihood of the ad being ignored.

Check out our new Limelight Marketing website.

Limelight New Twitter

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New Ubertor Website Design

New Ubertor Website Design

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We just finished designing Team Hamre’s website. They came to us with a cluttered site with a narrow template. We customized their site using the Ubertor Platform. Click here to launch the project

My team at Limelight Marketing specializes in Real Estate Marketing, branding and website design. We are experienced in Search Engine Optimization, and can help you increase your ranking in Google.

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weknowottawa_com

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2013 in Review

The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog.

Here’s an excerpt:

The Louvre Museum has 8.5 million visitors per year. This blog was viewed about 130,000 times in 2013. If it were an exhibit at the Louvre Museum, it would take about 6 days for that many people to see it.

Click here to see the complete report.

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5 Simple Things To Improve Your Client Relationships in 2014

Here are 5 simple ways to improve and strengthen your client relationships.

1) Think about them

Remember special occasions like birthdays, anniversaries or the day you first started two-babies-looking-over-railingworking with them.  It doesn’t have to be a formal card, but it could be an email or a phone call.  If you really want to impress then send a handwritten note.

2) Be Available

Be available…but not too available. In today’s business environment client’s expect a faster response than in the past. They will call you, text you, email you or even connect via Social Media and they know you are looking at their message almost as soon as they have sent it. But that doesn’t mean you have to drop everything and respond right away. The faster you respond the higher their expectations the next time.

Try and set a reasonable response time. If you’re not going to be available to assist them shortly at least let them know when you will be able to get back to them.

If you have to be “too available” answering your phone is the best way to impress a client and reinforce why they like to work with you.

3) Reward Them

Even regular clients appreciate discounts even though they rarely expect them.  A discount to a regular client a discount is like giving them a ‘loyalty prize’ for working with you over the years.

A reward can take the form of of a free report you create and share with them, pointing them to valuable information or giving them a free product.

4) Over Deliver

When you take on work on behalf of a client they do not always understand the scope of what they are asking for or what you can deliver so make sure you give them what they expect and also what you know they need. You don’t have to charge for this, but you can let them know the extra steps you took.

A great way to over deliver is to under promise.  Tell them you will get them something tomorrow when you know you can do it that day and then surprise them with a faster response. Delivering more than you promised makes clients feel that they are getting value for their money.

5) Say Thank You

Thank your client for everything! Depending on the significance or the occasion or gesture thank them in the form of a handwritten card, a small gift, a phone call or by email. A thank you is not always expected, but always well received.

Most of these are common sense, but sometimes we get busy and in turn hurt our relationships with the people we need the most. Our customers.

If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.

Posted in Client Appreciation, Marketing, Personal Branding, Realtor Marketing | Leave a comment

12 Questions To Ask Yourself Before 2014

Everyone talks about reviewing the past year and planning for the New Year, but most of Magnifying Glassus don’t. The process seems daunting and depending on the year we have just had it can be depressing reviewing the past or even worse we think there is no room for improvement.

Use these 12 questions to open your mind and start a dialogue with yourself and change is around the corner…

  1. In one sentence describe what your product (or service) does and the benefit of using it?
  2. In one sentence why does someone buy your product or service?
  3. What one thing or trait is most responsible for preventing sales?
  4. How is your revenue distributed across your client base and is there too much dependence on too few clients?
  5. Are there products or services you offer that you should drop next year and are there new ones you should add?
  6. Looking back on the past year where did each new client come from? Repeat, referral, someone you met or a new customer?
  7. If you were forced to hire someone today how would you define their job such that they would contribute enough revenue to cover their expense?
  8. Which of your business operations do you hate?
  9. What aspect of your business needs the most attention?
  10. If you could get one solid hour of advice from someone you respect, what one aspect of your business would you discuss and why?
  11. If I could change one thing about my business it would be _____.
  12. I have to stop ________>

These may not be the 12 questions for your business, but start thinking along these lines and your business can only prosper.

Check out our new Limelight Marketing website.  Specializing in real estate and small business websites, SEO, Branding, Direct mail, Realtor Marketing, WordPress blogs and websites, Social Media and marketing plans.

Limelight New Twitter

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Business Slow? The 90 Day Rule for Marketing

It might have been Patti Brotherton, a real estate consultant where I first heard about the 90 day rule and it sure makes sense for any business.

Here it is:

Whatever you do today will impact your business in 90 days.

Prospect two hours a day then 90 days from now new business will start.

Do paperwork all day and in 90 days you will not have any new business.

So you have to ask yourself; what was I doing 90 days ago that either has made me successful today or finds me in the same place I was 90 days ago?

If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.

Posted in Marketing, Prospecting, Realtor Marketing | Leave a comment