Golf Tournament Giveaway and Promotional Ideas

The golf tournament season is fast approaching and you need to plan ahead to maximize your return on sponsorship investment.

If you are providing any form of giveaway, sponsoring a hole or offering a hole in one sponsorship you need to ensure your personal branding is included and you receive an adequate return on your sponsorship investment.

Here are a few cool, branded packaging ideas for golf tournaments. All you have to do is pick your product, provide us your logo etc and we will create the design for you. We have many more ideas so call us at 800-568-8338 for more information.

Branded Single Ball Cube

SINGLE BALL CUBE
• 15pt stock
• High-gloss laminate
• 4-color process

Qty 300 $ .49 each*

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Branded Golf Survival Kit

GOLFER’S SURVIVAL KIT
43/8″ x 17/8″ x 25/8″ (plus roof)
Holds two balls, some tees, a divot tool and ball markers.
• 15pt stock
• High-gloss laminate
• 4-color process
• 1 time set-up: $50.00 (g)
Qty 200 $1.19 each*

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Branded Golf Ball Gift Box

GOLF BALL EXECUTIVE GIFT BOX/MAILER
(includes insert)
11″ x 51/2″ x 2″
• 4-color process
• High-gloss laminate
• Sturdy enough to be mailed
Qty 100 $5.99 each*

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Branded 3 Ball Golf Sleeve

3-BALL GOLF SLEEVE
• 15pt stock
• High-gloss laminate
• 4-color process
Qty 200 $1.19 each*

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Branded Single Ball Golf Sleeve

SINGLE BALL LONG BOX
• 15pt stock
• High-gloss laminate
• 4-color process
Qty 200 $1.19 each*

* A one-time set-up fee of $50.00 or $80.00 will apply. Design fee extra.

Save Time With ActiveWords! And a Couple of Other Favorites

Ok this is not directly related to marketing, but as a marketing guy I do a lot of typing and that is not one of my strong suits. I tend to add two capital letter to the beginning of words and misspell Vancouver 99% of the time that I type it. I also find myself needing a signature in programs other than email programs. I figured I could save up to 30 minutes per day with the right tool.

I searched the Internet and stumbled across a program called ActiveWords and so far it has been the perfect solution.

ActiveWords is user interface technology that adds a simple and powerful attribute to Windows®, it turns words into actions. You enter or select any words in any context at any time, and are directly connected with services related to the meaning of those words. For example, type the word “notepad” and your Notepad program opens automatically.

You can store a signature and just by typing “signature” your multi-line signature appears. It corrects my spelling in every program. It hyphenates words automatically and it will even initiate an email just by typing a code such as “boss”.

It was easy to set up, but took about an hour to get how to set up some of my own Active Words, but since then I have not looked back.

A Few Other Time Savers

Winmail.dat.com – Another great tool for those pesky winmail.dat files attached to emails from Outlook is the website www.winmaildat.com which will convert winmail.dat files to Word or text files.

Adding Contacts to Gmail – Copy2Contact is the best tool ever to add names to Gmail or Outlook. You simply copy an address block and Copy2Contact will figure out what goes where in the contact form. I paid for the Outlook version, but the Gmail version was free.

Screenshots in FireFox, Chrome or IE – The best tool I have found is Fireshot and I have tried a lot of them. Get it as an App in FireFox and Chrome.

Great Seasonal Promotional Idea – Branded Tissue Box Sleeves

Branded Tissue Box Sleeve Samples

The dreaded cold and flu season is upon us. But sneezes and sniffles can work to your advantage with customized tissue boxes.  The tissue sleeve can be re-used over and over and keeps your brand under your customer’s noses!

We design the sleeve for you and deliver them flat to your office. You buy the Kleenex box, slip a sleeve over it and deliver it to your clients.

As a promotional tool this is nothing to sneeze at! Your clients will think of you all day.

Specifications

Fits over a standard cube of tissues
Business Card Slot on one panel
High-Gloss Laminate
15pt C1S Stock
Entire Box Imprint Area
Full Color Process
Dimensions:  4 3/8″ x 4 1/2″ x 5 1/2″

Pricing

Quantity……..Price
100……………$2.89
250……………$2.39
500……………$2.29
*One Time Set-up Charge: $50.00

Check out my other recent flu and cold season promotional item. A branded pocket hand sanitizer. Click here.

If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.

Ten Questions To Ask Yourself Before The End of the Year

Everyone talks about planning for the New Year, but most of us don’t. The process seems daunting and depending on the year we have just had it can be depressing reviewing the past.

I am adapting an old blog post about 10 Questions To Ask Yourself Each Day from Jason Cohen, founder of Smart Bear Software to 10 Questions You Should Ask and Answer Before the End of the Year. If you are honest with yourself the answers will give you insight into where to start your planning at least.

1. In one sentence, what does your product (or service) do and who buys it?
2. In one sentence, why does someone buy your product?
3. What one thing or trait is most responsible for preventing sales?
4. How is your revenue distributed across your client base and is there too much dependence on too few clients?
5. Are there products or services you offer that you should drop next year and are there new ones you should add?
6. Looking back on the past year where did each new client come from? Repeat, referral, someone you met or a new customer?
7. If you were forced to hire someone today, how would you define their job such that they would contribute enough revenue to cover their expense?
8. Which of your business operations do you hate?
9. What aspect of your business needs the most attention?
10. If you could get one solid hour of advice from a guru you respect, what one aspect of your business would you discuss and why?

These may not be the 10 questions for your business, but start thinking along these lines and your business can only prosper,

If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.

Promotional Idea That Keeps on Giving

Are you looking for a promotional gift idea that is inexpensive, branded, that demonstrates to your client or prospect you care and will be seen at least 50 times?

A pocket spray hand sanitizer is the perfect giveaway!

I was recently given a pocket hand sanitizer in the shape of a pen and it registered as the perfect promotional item especially at this time of year. With cold and flu season around the corner people will be hand sanitizing more often and if they could pull a spray sanitizer out of their purse or coat pocket they will be thinking of you every time.

I am not in the promotional business, but I did a little research and you can order 250 of these for about $1.75 each.  With the one time set-up fee of $50.00 and shipping you are looking at about $2.00 per sprayer. See specs below.

With 50 sprays per unit your gift will be top of mind all fall and winter.

Specs:

• Alcohol base, non-stick formula 50+ Sprays
• Great idea for people on the go! It can fit into a purse or even your pocket
• Cap Color : Yellow, Blue, Black, Pink, Green, Red and Frosted
• Dimensions : 4.7″ x 0.87″
• Imprint Area : 1″ x 1.25″
• Alcohol-base or alcohol-free hand sanitizer spray with custom 4-color process label
• Special non-stick formula

If you are interested in me creating the design and ordering them for you please call Mike Blaney at 800-568-8338 or email me at marketingguy@shaw.ca.

Interesting Business Opportunity – Customer Convenience

Every once in a while I come across* a simple new service or idea that could easily be replicated in cities throughout the US and Canada. It is called Manicube ; a 15 minute manicure at your office. Manicube comes to YOU to provide manicures desk-side or in a conference room. Their manicures are quick without compromising quality so their clients stay professionally polished. Currently this service is only offered in New York city.

How Does It Work?

1. Check their registration page to see if Manicube currently serves your office.
2. View the dates and times that we will be at your office and seamlessly book your appointment. You can change or cancel at any time.
3. It’s time for your service. Choose your polish color from our 60-color selection and browse magazines on our iPads. Emerge 15 minutes later with a chore checked off your list.

The three key selling points they use which I think can be applied to many services are:

1. Catch up on the latest magazines and newspapers on our iPads as your manicurist works on your hands.
2. Or simply go ahead and take a work phone call.
3. No time for that catch up? Feel free to schedule a ‘Manicube Meet-up’ with a colleague.

Is there a way you can bring your product or service where people can use it more efficiently?

* Credit to www.springwise.com

 

Statistics on The Importance of Sales Follow-up? Or Can You Believe Everything You Read on the Internet?

It has been a while since I wrote an original blog post and I was brain-storming for ideas by thinking about my own business and what is the most successful marketing strategy I use. When I compared all of my marketing activities I identified “following up” as one of the key ways I grow my business. For example:

1. I follow-up on proposals in a timely manner and more than once if required.
2. I respond to email inquiries right away.
3. I return phone calls promptly.
4. I provide prompt estimates when asked.

Can You Believe Everything You Read on the Internet?

So I got to searching for stats about the importance of follow-up and I found a widely quoted study by the National Sales Executive Association. This study was quoted on hundreds of websites as if they had actually seen the study, but what started out as a blog post about “following up on prospects” turned into an expose on the integrity of quoting from a study that is not available from an organization that I cannot even find after 30 minutes of searching the internet!

Can anyone tell me who is the National Sales Executive Association and where can I read this study?

I have published the results below as everyone else has and the statistics might be true and useful, but if you ask me there is no real source so therefore take them with a grain of salt.

• 2% of sales are made on the 1st contact
• 3% of sales are made on the 2nd contact
• 5% of sales are made on the 3rd contact
• 10% of sales are made on the 4th contact 20%
• 80% of sales are made on the 5th – 12th contact 100%

Then it went on to say:

• 48% of sales people never follow up with a prospect
• 25% of sales people make a second contact and stop
• Only 10% of sales people make more than three contacts