New Ubertor Website Design

New Ubertor Website Design

We just finished designing Team Hamre’s website. They came to us with a cluttered site with a narrow template. We customized their site using the Ubertor Platform. Click here to launch the project

My team at Limelight Marketing specializes in Real Estate Marketing, branding and website design. We are experienced in Search Engine Optimization, and can help you increase your ranking in Google.



Posted in Real Estate, Realtor Marketing, SEO, Ubertor, Website Design | Leave a comment

2013 in Review

The stats helper monkeys prepared a 2013 annual report for this blog.

Here’s an excerpt:

The Louvre Museum has 8.5 million visitors per year. This blog was viewed about 130,000 times in 2013. If it were an exhibit at the Louvre Museum, it would take about 6 days for that many people to see it.

Click here to see the complete report.

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5 Simple Things To Improve Your Client Relationships in 2014

Here are 5 simple ways to improve and strengthen your client relationships.

1) Think about them

Remember special occasions like birthdays, anniversaries or the day you first started two-babies-looking-over-railingworking with them.  It doesn’t have to be a formal card, but it could be an email or a phone call.  If you really want to impress then send a handwritten note.

2) Be Available

Be available…but not too available. In today’s business environment client’s expect a faster response than in the past. They will call you, text you, email you or even connect via Social Media and they know you are looking at their message almost as soon as they have sent it. But that doesn’t mean you have to drop everything and respond right away. The faster you respond the higher their expectations the next time.

Try and set a reasonable response time. If you’re not going to be available to assist them shortly at least let them know when you will be able to get back to them.

If you have to be “too available” answering your phone is the best way to impress a client and reinforce why they like to work with you.

3) Reward Them

Even regular clients appreciate discounts even though they rarely expect them.  A discount to a regular client a discount is like giving them a ‘loyalty prize’ for working with you over the years.

A reward can take the form of of a free report you create and share with them, pointing them to valuable information or giving them a free product.

4) Over Deliver

When you take on work on behalf of a client they do not always understand the scope of what they are asking for or what you can deliver so make sure you give them what they expect and also what you know they need. You don’t have to charge for this, but you can let them know the extra steps you took.

A great way to over deliver is to under promise.  Tell them you will get them something tomorrow when you know you can do it that day and then surprise them with a faster response. Delivering more than you promised makes clients feel that they are getting value for their money.

5) Say Thank You

Thank your client for everything! Depending on the significance or the occasion or gesture thank them in the form of a handwritten card, a small gift, a phone call or by email. A thank you is not always expected, but always well received.

Most of these are common sense, but sometimes we get busy and in turn hurt our relationships with the people we need the most. Our customers.

If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.

Posted in Client Appreciation, Marketing, Personal Branding, Realtor Marketing | Leave a comment

12 Questions To Ask Yourself Before 2014

Everyone talks about reviewing the past year and planning for the New Year, but most of Magnifying Glassus don’t. The process seems daunting and depending on the year we have just had it can be depressing reviewing the past or even worse we think there is no room for improvement.

Use these 12 questions to open your mind and start a dialogue with yourself and change is around the corner…

  1. In one sentence describe what your product (or service) does and the benefit of using it?
  2. In one sentence why does someone buy your product or service?
  3. What one thing or trait is most responsible for preventing sales?
  4. How is your revenue distributed across your client base and is there too much dependence on too few clients?
  5. Are there products or services you offer that you should drop next year and are there new ones you should add?
  6. Looking back on the past year where did each new client come from? Repeat, referral, someone you met or a new customer?
  7. If you were forced to hire someone today how would you define their job such that they would contribute enough revenue to cover their expense?
  8. Which of your business operations do you hate?
  9. What aspect of your business needs the most attention?
  10. If you could get one solid hour of advice from someone you respect, what one aspect of your business would you discuss and why?
  11. If I could change one thing about my business it would be _____.
  12. I have to stop ________>

These may not be the 12 questions for your business, but start thinking along these lines and your business can only prosper.

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Business Slow? The 90 Day Rule for Marketing

It might have been Patti Brotherton, a real estate consultant where I first heard about the 90 day rule and it sure makes sense for any business.

Here it is:

Whatever you do today will impact your business in 90 days.

Prospect two hours a day then 90 days from now new business will start.

Do paperwork all day and in 90 days you will not have any new business.

So you have to ask yourself; what was I doing 90 days ago that either has made me successful today or finds me in the same place I was 90 days ago?

If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.

Posted in Marketing, Prospecting, Realtor Marketing | Leave a comment

Writing an “Elevator Speech or Pitch”

An elevator pitch (or elevator speech) is a brief overview of an idea for a product, service, or project. The pitch is so called because it can be delivered in the time span of an elevator ride (say, thirty seconds or 100-150 words). source: Wikipedia

Elevator ButtonWhen someone asks you what you do for a living are you prepared to make the next 15 – 30 seconds work effectively for you or do you plan to react like this?

Prospect: “What do you do for a living?”
You: “I provide marketing services to companies.”

Possible Outcome

Prospect: You sound ideal to take over our $ 500,000 marketing budget! When can you start?”

Probable Outcome

Prospect: “Well it was nice meeting you”

What if you answered the question like this?

“You know how some Realtors find themselves so caught up working with new clients that they can never find the time to stay in touch with their existing clients who are the most important to their success?

When you lose touch with your clients you are missing out on both repeat business and referral business. What I do is create and implement marketing programs that allow the Realtor to stay in touch with their clients and still work with new prospects. Now the Realtor can focus their energy on new buyers and sellers that require more of their time.”

Here is a simple worksheet that you can use to create your elevator speech:

You know how some (your target market)__________________

find themselves (experience the problem of)_______________

Which means that (the outcome of problem)_______________

Well what I do is (your job)_________________

Which helps them (the solution)__________________

The benefit to my clients/customers are (outcome of solution)________

Would you like to know more? Call me at 800-568-8338.

Posted in Personal Branding, Prospecting | Leave a comment

The Puppy Pit Stop – The Perfect Solution For Retailers and Dog Lovers

Every once in a while I come across a product that solves a problem that I did not know I had until we looked after a relative’s dog for a week. Taking the dog for a walk meant a visit to the coffee shop where I was faced with the challenge of tying up Zack (within eyesight) while I ran in for a coffee.

I managed to wrap the cord from the retractable handle around a bike rack only to find that untying it was not as easy as I would have liked holding a cup of coffee. It did cross my mind there must be a better way to safely secure your dog while you run into a store. Coincidentally, a few weeks later I met the inventor of a product that solves the problem for dog owners and retailers alike.

Puppy-Pit-Stop-LogoThe Puppy Pit Stop is a patented, dog tethering post that mounts into the pavement or on a wall. It has 5 carabiners which will accommodate the largest retractable handle and has a watering bowl at the base.

The Puppy Pit Stop™ is the perfect solution for customers to secure their dog while shopping, eating, drinking or visiting your business. How many people with dogs are not coming into your business because there is nowhere to tie their dog?

Here are a few installations. You can see more at the end of this blog post.

PPS-Pics-for-WordpressThe alternative:

PPS-Pics-for-Wordpress-Tied-UpI think you get the idea.

The Puppy Pit Stop comes in black or white or choose from six custom color options. They can even match your branding for a small premium.

You can contact them at 604-562-5797 or 800-568-8338. Visit the website for more information


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