A week, a month, a year plus? The question of how long it takes to rank top of Google is one that we’re asked almost daily. Unfortunately, it is a difficult question to answer as there are just so many variables to consider: existing domain authority, competition, on-site ranking factors, off-site ranking factors… The list…
What Happens in an Internet Minute in 2017?
According to Jeff Desjardins of the http://www.visualcapitalist.com this is what happens every minute in the internet. View the full report by clicking here.
5 Things a Realtor® Should Do After Closing
Finding the home for your buyers is the first step in a long and potentially fruitful symbiotic relationship. Your new buyers are going to need your guidance and assistance and you have the opportunity to earn referrals for life. According to the National Association of Realtors 2016 Profile of Home Buyers and Sellers, 64 %…
4 Things Google Says You Need to Know About the Future of Marketing
From a recent “Think With Google” article titled 4 Things You Need to Know About the Future of Marketing I have gleaned a few important points to consider in your marketing moving forward: Google reports that “consumer expectations are higher than ever before—and that means everyone is upping their game. The future of marketing is…
Seven Marketing Habits of Effective Agents
In November 2014, we wrote a guest blog post for Real Estate Weekly (REW.ca) titled “Marketing For Agents: Seven Marketing Habits of Effective Agents“. The byline was “You should never be too busy for marketing if you want to see success. Incorporate these seven habits into your daily work and you’ll quickly see results.” As…
Bad Habits That Infect Your Emails
A recent article written by Micah Warren on Ragan’s PR Daily about email is an updated version of email etiquette that struck a chord with me. In short there are four annoying habits that might be affecting your email readers: 1. Abbreviating words that don’t need to be abbreviated How many emails do you get…
Best Times to Post on Social Media
According to an article written by Chris Woods on the Wordtracker.com website peak usage times for social media differ greatly from platform to platform. “Consider what times of the day various devices (desktop, mobile and tablet) are most likely to be used for social media consumption as this may well impact the types of posts…
Seven Reasons Your Business Needs a Mobile-Friendly Website Right Now
Laura Forer the manager of MarketingProfs: Made to Order, Original Content Services, wrote this amazing article and Infographic about the importance of mobile websites. According to Laura “Some 1.2 billion people worldwide access the Internet from a mobile device. If your business doesn’t have a mobile-friendly site, then you’re missing opportunities. Furthermore, 55% of time…
How Many Homeowners Have a ‘Go To’ Realtor?
Happy Grasshopper, the leader in email marketing for real estate professionals, today announces the results of its 2016 Homeowners Survey to determine how current homeowners find a real estate agent and what type of relationship they prefer to have with them. 49% of homeowners do not have a “go-to” real estate agent. The survey also…
How Important is Content? Check Featured Snippets in Search
There has been a lot written about the last 5 changes to the Google algorithm and they all revolve around the importance of content; answering search queris in context. If you don’t believe what you have been hearing then check out “Google’s Featured Snippets in Search” We had no idea this new feature had been…
Realtor or Business Personal Infographic
Do you have a personal brochure you can provide new clients or give out at open houses? If not, think about a Personal Infographic where you convey almost all of the important information about you on a single page. In addition to having all of your contact information, it allows you to highlight achievements, give…
Consumer Trust In Advertising
According to Nielsen’s latest Trust In Advertising report. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens. Word-of-mouth recommendations from…
Good Ideas Are a Dime a Dozen, But Implementation is Priceless 